Transforming Pedestrian Guardrails into High-Visibility Safety Systems
Ordinary guardrails provide a physical barrier, but often fail to provide the visibility drivers need at night or in poor weather conditions. The GUARD-RAIL Reflector system solves that problem by turning standard pedestrian guardrails into highly conspicuous, reflective safety devices.
With a unique 90° angled steel plate and RA2 retro-reflective sheeting, GUARD-RAIL ensures maximum visibility from multiple approach angles, helping drivers react sooner, avoid collisions, and reduce costly infrastructure damage.
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Enhanced Guardrail Visibility
GUARD-RAIL Reflectors dramatically improve the visibility of pedestrian guardrails in all lighting conditions, creating a strong visual presence both day and night. This reduces the risk of collisions by ensuring approaching drivers can clearly see guardrail lines and boundaries.
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Improved Road User Safety
By defining pedestrian areas and crossings more clearly, the reflectors encourage safer driving behaviour and slower speeds near vulnerable road users. They provide a consistent safety cue that supports safer navigation for vehicles, cyclists, and pedestrians alike.
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Low-Cost, High-Impact Upgrade
Quick and simple to retrofit onto existing guardrails without major works, the reflectors offer a cost-effective safety enhancement for councils, contractors, and asset owners - Delivering long-term safety benefits with minimal disruption.
Unmissable Safety Upgrade
Engineered to command driver attention, GUARD-RAIL transforms ordinary pedestrian guardrails into high-visibility safety assets. The unique angled design paired with RA2 retro-reflectivity ensures faster recognition and safer reactions, especially in darkness, rain, or poor visibility.
The Top 5 Reasons to Pick GUARD-RAIL
Cut Costs, Not Corners
Every collision with unprotected guardrails creates costly repairs, traffic disruption, and liability headaches. GUARD-RAIL shields infrastructure from impact damage, reducing maintenance budgets and downtime for councils and contractors.
Rapid Retrofit, Zero Hassle
Designed for straightforward installation, GUARD-RAIL fits seamlessly onto existing guardrails with standard fixings. No major works, no specialist equipment, just a fast, efficient upgrade that can be rolled out with minimal disruption.
Sustainable by Design
By extending the lifespan of existing guardrails, GUARD-RAIL avoids unnecessary steel production and disposal. It’s a low-carbon, circular solution that saves materials and aligns with decarbonisation targets.
Proudly Made in Britain
Designed, manufactured, and assembled here in the UK, GUARD-RAIL represents British engineering at its best, combining durability, compliance, and quality you can trust on your road network.
The Cost of Doing Nothing
Sources:
Department for Transport, Reported Road Casualties Great Britain (STATS19, 2019 data on “vehicles leaving carriageway and striking objects”).
Transport Scotland, Cost per Casualty by Severity for GB at 2022 Prices (DfT valuation of prevention).
Wiltshire Council & Hampshire CC published commuted sums and cost schedules for pedestrian guardrail.
Asphalt Industry Alliance, ALARM Survey 2023 (maintenance backlog £14 billion).
Every year in the UK, vehicles collide with roadside objects such as pedestrian guardrails, with devastating consequences.
In 2019, these crashes caused 752 deaths and over 10,600 serious injuries. Each one represents a life changed forever: families affected, communities disrupted, and avoidable tragedies on our roads.
The financial impact is equally severe. The Department for Transport values the average cost per collision at:
• £2.7 million (fatal)
• £311,000 (serious injury)
• £31,000 (slight injury)
• £2,880 (damage-only)
For local authorities and contractors, damaged pedestrian guardrails add another layer of cost. Replacement typically runs at £225–£350 per metre, meaning a single 10 m repair can exceed £4,000–£6,000 once traffic management and disruption are included.
With a £14 billion road maintenance backlog across England and Wales, every preventable collision not only risks lives but also diverts scarce resources from other vital works.
Doing nothing isn’t neutral — it’s costly, dangerous, and unsustainable.
By upgrading existing guardrails with GUARD-RAIL, authorities can reduce collisions, protect communities, and stretch their budgets further.
Contact us.
To learn more about GUARD-RAIL, our other products, and services, or if you have any questions, please do not hesitate to contact our team. You can reach us by completing the form below or using any of the provided methods.