PIETO - The Retro-Reflective Silhouette Range
-
Nightime Visibility
Highly retro-reflective silhouettes ensure the thought of pedestrians remain visible to drivers after dark. They provide a strong visual cue that stands out in in a drivers vision, improving awareness and reducing collision risks in low-light conditions.
-
Safer Streets
By clearly marking pedestrianised zones and crossing, these silhouettes help guide driver behaviour and encourage slower speeds. They create a defined, predictable environment for all road users, improving overall safety and confidence.
-
Community Awareness
Positioned in key public areas, the silhouettes act as a constant reminder to share the road responsibly. They promote a culture of vigilance and respect, fostering safer interactions between drivers, cyclists, and pedestrians.
Protect
Safeguard pedestrians by prompting driver caution.
The Top 5 Reasons to Pick Crossee
Shine
Stay visible in all conditions, day or night.
Alert
Capture driver attention instantly.
Guide
Direct safe movement for all road users.
Inspire
Build trust and a culture of road safety.
The Safety Gap
Sources:
Department for Transport - Reported Road Casualties Great Britain: Road User Risk 2023 (Breakdown of fatalities by road user type, including percentages for pedestrians, cyclists, and vulnerable road users)
Department for Transport - Reported Road Casualties Great Britain: Pedestrian Factsheet 2023 (In-depth stats on pedestrian deaths and injury trends)
Cycling UK - Cycling Casualties 2023 Overview (Annual cyclist fatalities and casualty trends)
In the United Kingdom, pedestrians and cyclists together account for over 40% of all road fatalities each year, making them the most vulnerable road users.
Among pedestrians, the highest-risk groups are children under 15 and older people over 70, who together represent a significant share of deaths and serious injuries.
For cyclists, collisions often occur at junctions and during peak commuting times, with urban areas seeing the highest casualty rates.
More than two-thirds of pedestrian fatalities and three-quarters of cyclist casualties happen in built-up areas, where traffic volumes are higher and road layouts are more complex. Over 40% of pedestrian deaths and a large proportion of serious cyclists injuries occur in low-light or night-time conditions.
Securing safer public spaces for both pedestrians and cyclists is essential to reducing these preventable tragedies.