HeadsUp - The Retro-Reflective Silhouette Range
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Nightime Visibility
Highly retro-reflective silhouettes ensure the thought of pedestrians remain visible to drivers after dark. They provide a strong visual cue that stands out in in a drivers vision, improving awareness and reducing collision risks in low-light conditions.
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Safer Streets
By clearly marking pedestrianised zones and crossings, these silhouettes help guide driver behaviour and encourage slower speeds. They create a defined, predictable environment for all road users, improving overall safety and confidence.
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Community Awareness
Positioned in key public areas, the silhouettes act as a constant reminder to share the road responsibly. They promote a culture of vigilance and respect, fostering safer interactions between drivers, cyclists, and pedestrians.
Protect
Safeguard pedestrians by prompting driver caution.
The Top 5 Reasons to Pick HeadsUp
Shine
Stay visible in all conditions, day or night.
Alert
Capture driver attention instantly.
Guide
Direct safe movement for all road users.
Inspire
Build trust and a culture of road safety.
The Safety Gap
Sources:
Department for Transport - Reported Road Casualties Great Britain: Road User Risk 2023 (Breakdown of fatalities by road user type, including percentages for pedestrians, cyclists, and vulnerable road users)
Department for Transport - Reported Road Casualties Great Britain: Pedestrian Factsheet 2023 (In-depth stats on pedestrian deaths and injury trends)
Cycling UK - Cycling Casualties 2023 Overview (Annual cyclist fatalities and casualty trends)
In the United Kingdom, pedestrians and cyclists together account for over 40% of all road fatalities each year, making them the most vulnerable road users.
Among pedestrians, the highest-risk groups are children under 15 and older people over 70, who together represent a significant share of deaths and serious injuries.
For cyclists, collisions often occur at junctions and during peak commuting times, with urban areas seeing the highest casualty rates.
More than two-thirds of pedestrian fatalities and three-quarters of cyclist casualties happen in built-up areas, where traffic volumes are higher and road layouts are more complex. Over 40% of pedestrian deaths and a large proportion of serious cyclists injuries occur in low-light or night-time conditions.
Securing safer public spaces for both pedestrians and cyclists is essential to reducing these preventable tragedies.
Red
Flag
HeadsUp Classic Range
Orange
Yellow
HeadsUp Plus Range
Pencil
Sign
Blue
Hello
Cyclist
Purple
Disabled
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